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The end result of this endeavor is that I pay out $160 to $200 in referral fees, but many, many fewer weeks, I have to run my $50 to $150 worth of weekly newspaper ads. It pays off from a financial standpoint. The other advantage is that I now have a list of people near each property (whom I have never met) who think I'm great. Every single person will call me back after getting their gift to thank me and the majority volunteer that I am more than welcome to do.
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They will lose interest, not only will people be slowed down trying to digest if your custom signage says too much. Keep your message short, sweet, and to the point.
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